OMG - PCR - WTF? ROTFL

Bio-Rad has classic ads.  They embrace the inner nerd and do a fantastic job promoting their products in a fun way.  Here's a great one for PCR enzymes!  (My thanks to Elise for passing this along, which prompted me to look up their older classics!)  They work with the firm CompareNetworks, Inc. who create ads that target the appropriate audience.

You want more evidence of their high-quality advertising?  Try these:

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